NutraFood Poland: diving into the 5th largest European market for food supplements

The next edition of the NutraFood Poland trade fair will be held in Warsaw from 8 to 10 April 2025. Interview with Tomek Dawidowski, project manager of this trade fair dedicated to nutraceuticals.

Actif’s Connect: Can you remind us what the Nutrafood Poland trade fair is?

Tomek Dawidowski: This event is organised at the same time and in the same place as the WorldFood Poland trade fair, which is the international food and drink, food processing and packaging trade fair. The first edition of WorldFood Poland took place in 2014, and four years later, in 2018, it was expanded to include an additional sector, NutraFood, and two years later it became NutraFood Poland. The organisers of the exhibition decided on this change due to the rapid development of the food supplement market in Poland, but also following suggestions from exhibitors, the growing interest in health and the absence of a similar event in this part of Europe.

Actif’s Connect: What are the characteristics of this exhibition? And how does it differ from other events organised in Europe?

Tomek Dawidowski: You’re right, there are trade events similar to ours, notably Vitafoods Europe, which was held in Geneva and which will take place in Barcelona this year. We differ from them in several respects. NutraFood Poland is held at the same time as WorldFood Poland, which guarantees greater synergy between the food and food supplement industries and attracts a larger number of participants. Furthermore, although NutraFood Poland also attracts exhibitors and visitors from all over the world, it offers more in-depth access to the dynamically developing Polish and Central and Eastern European markets. In addition, NutraFood Poland gives smaller players the opportunity to present themselves and establish themselves in the trade fair arena. The most strongly represented sector is that of raw materials and food ingredients, followed by food supplements and functional foods, private labels and contract manufacturing, as well as the new sector of supplements for pets and packaging.

Actif’s Connect: What would you like to say to encourage people to visit NutraFood Poland?

Tomek Dawidowski: NutraFood Poland is an annual industry event focusing on functional foods, dietary supplements, healthy nutrition, natural raw materials and ingredients, and technology. At the trade fair, visitors will be able to meet many brands, manufacturers, distributors and suppliers of raw materials related to dietary supplements and the food industries. In addition to the exhibitors, the trade fair also offers a rich programme of conferences, round tables and presentations led by industry experts. Topics covered include nutrition trends, scientific research, technological innovations, legal regulations, dietetics and many more. This is an excellent opportunity to understand, explore and become part of the vast nutraceuticals market in Poland.

Market info

• In 2022, the Polish food supplement market was worth around PLN 6.9 billion (€1.64 billion). The market is expected to grow by 5% in real terms over the next few years.
• The Polish food supplement market is the fifth largest in the EU, after Italy, Germany, France and the United Kingdom, but it is the fastest growing.
• The most popular supplements are vitamin D (61%), vitamin C (59%), magnesium (58%), multivitamins (33%), omega-3 (26%) and vitamin B (24%).
• The three main places to buy food supplements are: 1. Pharmacy 80% 2. Online 26% 3. Supermarket 16%

Source: Ipsos report: Consumer survey on food supplements in the EU.
The interview was originally published on the website https://actifs-connect.com/nutrafood-poland-plongee-dans-le-5eme-marche-europeen-des-complements-alimentaires/